Blent CDP — Customer Data Platform for Hotels
Now Available

Your PMS Knows Rooms.
Your CDP Knows Guests.

Hotels run on systems that track transactions. Blent CDP tracks people, their preferences, their patterns, their value. One platform. One guest profile. Every system connected.

See How It Works Request a Demo
€127K
Lost revenue per 100 first-timers who never return
14×
Higher LTV, VIP guests vs. one-time visitors
18%
Of total revenue driven by guest intelligence alone
23×
Monthly ROI on CDP investment
The Reality

Your Guest Just Spent €2,000 at the Spa.
Your Front Desk Doesn't Know.

Hotels operate with fragmented intelligence. The PMS knows the stay. The POS knows the transaction. The spa knows the treatment. But nobody knows the guest: their history, their value, what they'll do next.

🔌
Fragmented Intelligence
PMS, POS, Spa, Booking Engine, Reviews. Each system knows a piece. None know the whole.
📉
Silent Revenue Leaks
51% of first-time guests never return. Without unified data, you can't identify who's slipping away or why.
📧
Generic Everything
Your Champions and your first-timers receive the same email. Every missed opportunity compounds.
1

360° Guest Unification

Every system in your hotel generates guest data. Blent CDP fuses it into one living profile - PMS, POS, Spa, Booking Engine, Reviews - resolved into a single identity. No duplicates. No blind spots.

✓
Entity resolution across 5+ source systems, automatic matching
✓
Full spend history: accommodation, F&B line items, spa treatments, minibar
✓
Preferences, allergies, room types, favourite outlets: all in one place
Blent CDP — Unified Guest Profile showing data from PMS, POS, Spa, Web and Reservations
2

Guest Intelligence That Drives Decisions

RFM analysis classifies every guest automatically. Champions, Loyal, At-Risk, Lost. Guest lifecycle shows exactly where the leaks are. Propensity scores predict what they'll do next.

✓
RFM segmentation updated in real-time across your entire guest base
✓
Lifecycle tracking: first visit → return → loyalty → advocacy
✓
Propensity scores: spa booking, suite upgrade, F&B, churn risk
Blent CDP — Dashboard Overview with guest metrics and propensity scores
3

We Show You Every Opportunity

Blent's AI Advisor cross-analyses thousands of guest profiles against reservation attributes and seasonal patterns. It finds revenue you didn't know you were missing, and tells you exactly what to do about it.

✓
AI-powered opportunity discovery: upsell, win-back, direct booking conversion
✓
Revenue projection per opportunity with audience size and expected conversion
✓
One-click campaign launch from any discovered opportunity
Blent CDP — AI Advisor showing revenue opportunities with projected impact
4

Multichannel Campaigns With Real Attribution

Build campaigns that target the right segment, through the right channel, at the right moment. Then measure exactly how much revenue each campaign generates, down to the individual booking.

✓
Email, WhatsApp, SMS, Direct Mail, each guest on their preferred channel
✓
Full-funnel tracking: sent → opened → clicked → booked → revenue
✓
Revenue attribution per campaign with real ROI (not vanity metrics)
Blent CDP — Campaign performance dashboard with ROI tracking
5

Personalize Every Moment. Elevate Every Sale.

Real-time alerts deliver the right intelligence to the right person at the right time. VIP arrivals, allergy flags, upsell windows, recovery opportunities. Your team always knows what to do next.

✓
Next Best Actions: AI-recommended actions per guest with confidence scores
✓
In-stay upsell alerts: spa, dining, upgrade windows timed to guest behaviour
✓
VIP arrival briefings: preferences, history, allergies pushed to each department
Blent CDP — Next Best Actions and VIP arrival alerts
How It Works

Everything in Blent.
Activate in Minutes.

If you're on Blent, your systems are already integrated. The CDP layer sits on top and unifies everything. No new connections. No consultants. No 6-month implementations.

Your Hotel Systems
🏨 Opera / ClockPMS
🛒 Square POS
💆 Spa System
🍽️ SevenRooms
🌐 Booking Engine
⭐ Reviews
↓   ↓   ↓   ↓   ↓   ↓
Already Connected
⚡ BLENT PLATFORM
↓
The CDP Layer
👤 Unified Profiles
📊 Intelligence
📣 Campaigns
🚨 Real-Time Alerts
📈 Attribution
1

Connect

Opera, ClockPMS, Square, Fourth, SevenRooms, TAC. Already integrated. No new connections needed.

Zero setup time
2

Unify

Entity resolution creates one profile per guest across all systems. Automatic matching, manual review when needed.

Real-time processing
3

Act

Alerts, campaigns, revenue attribution. Your team gets intelligence when it matters, where it matters.

Immediate impact
How We Compare

Why Hotels Choose Blent CDP

Generic CDPs

Salesforce, Adobe, Segment
✗Adapted with heavy customization
✗Separate BI platform required
✗3–6 months to deploy
✗Limited F&B line-item data
~Multi-property via custom config
~Generic revenue tracking

Hospitality CDPs

Ireckonu, Revinate
✓Built for hospitality
✗Separate BI platform required
~2–4 months to deploy
~Limited F&B integration
✓Multi-property supported
~Campaign-level attribution

Blent CDP

The complete platform
✓Built for hospitality from day one
✓BI + CDP in one platform
✓Deploy in days (if on Blent)
✓Full POS line-item integration
✓Native multi-property support
✓Full CDP ROI + source breakdown
Common Questions

Everything You Need to Know

QWhat is a hotel CDP?▼
A Customer Data Platform unifies guest data from all hotel systems (PMS, POS, Spa, Reviews) into a single profile. Blent CDP is built specifically for hospitality, understanding stays, guests, and operations natively.
QHow long does setup take?▼
If you're already using Blent, CDP can be activated within days. Your systems are already integrated. No new connections, no consultants, no 6-month implementations.
QIs Blent CDP GDPR compliant?▼
Yes. Consent management, data retention policies, audit logs, and Right to Erasure are built in. All data stays in EU servers and complies with GDPR and CCPA.
QDo I need to be a Blent customer?▼
Yes. Blent CDP works with data already connected to the Blent platform. Not a Blent customer yet? Request a demo to see the full platform.
QWhat systems does it integrate with?▼
Opera Cloud, ClockPMS, Square, Fourth Hospitality, SevenRooms, TAC, and major booking engines. If you're on Blent BI, all integrations are already in place.
QHow does it differ from other CDPs?▼
Unlike generic CDPs requiring heavy customization, Blent CDP is hospitality-native. BI + CDP in one platform, full F&B and POS line-item data, deploy in days.

Stop Treating Guests
Like Transactions.

Your data already lives in Blent. Add the CDP layer and turn it into intelligence that drives revenue, loyalty, and experiences your guests remember.

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