Salesforce stands as the global leader in CRM, offering a unified, AI-driven platform purpose-built for the hospitality and travel industry in Asia‑Pacific and globally. It consolidates guest data—PMS, POS, loyalty, feedback—into Data Cloud, powering tools such as Marketing Cloud, Service Cloud, Sales Cloud, Agentforce AI agents, and Tableau analytics. Regional brands like Sentosa Development Corporation have leveraged Salesforce to centralize guest insights, elevate digital engagement, and drive operational transformation.
- Data Cloud & Single Guest Profile: Aggregates structured and unstructured data into a complete view of each guest for personalized experiences
- Marketing, Sales & Service Clouds: Deploy AI‑powered marketing automation, loyalty reactivation, upsell campaigns, and personalized communications across SMS, email, WhatsApp, and web
- Agentforce AI Agents: Zero-touch assistants that handle tasks like mobile check-in, reservation changes, FAQs, and loyalty interactions—reducing manual workload and improving service response
- Platform & Integration Tools (MuleSoft, AppExchange): Prebuilt connectors like Hapi Connect sync PMS/CRS data into Salesforce in real-time—enabling seamless guest journey orchestration and CRM enrichment
- Advanced Analytics (Tableau + Data Cloud): Turn guest data into predictive insights—RevPAR forecasting, segmentation, upsell potential, and operational dashboards
- Enterprise-Class Implementation Services: Leading APAC integrators like Accenture, Deloitte, and Infosys are vetted in IDC’s MarketScape for region-wide deployments, compliance, and AI strategy delivery
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