The foundation
ONE PROFILE PER GUEST.
ACROSS EVERY SYSTEM. ACROSS EVERY HOTEL.
Most platforms see a slice of your guest. Blent unifies one living profile per guest - across every system in the hotel, and across every property in your group. That single, complete profile is what unlocks the deepest personalisation and the most powerful marketing in hospitality.
Hyper-personalisation
Every stay, message and offer reflects the whole guest - their full history and spend across rooms, F&B, spa and every property in the group.
Marketing engine
Segment, target and win back on the richest guest data in hospitality - one profile that spans every system and every hotel.
Not just a CRM
not a crm.
your hotel's
guest brain.
Standard CRMs were built for sales pipelines, not hospitality. They store contact records. They do not understand stays, F&B spend, reservation history, or room preferences.
Super CRM knows their last 14 stays, their wine preference, their F&B spend per visit, and when they're likely to come back.Super CRM is built from the ground up for hotel operators - one guest, recognized across every property and every outlet, the way a great concierge would.
What Super CRM Delivers
KNOW EVERY GUEST.
GROW WHAT THEY'RE WORTH.
Know every guest
One profile, every property, every touchpoint - your team walks into every stay prepared. Every system in your hotel generates guest data; Super CRM fuses it into one living profile across PMS, POS, booking engine, restaurant reservations and reviews. No duplicates, no blind spots. One guest, one truth.
→ Automatic identity resolution→ Complete spend history→ Multi-property unification
Grow each guest's total value
See each guest's total value across rooms, F&B, spa and events - and spot who's worth investing in. Blent scores every guest by how recently and often they stay and what they spend, shows where the leaks are, and predicts what they'll do next.
→ RFM segmentation→ Churn prediction→ AI-discovered segments
Bring the right guests back
Win back the ones slipping away, turn first-timers into regulars, convert OTA guests to direct, and attract more of your best total-value guests. Build campaigns that start with a guest segment, not a channel - send a WhatsApp to your VIPs, push a lookalike audience to Meta for acquisition, trigger a win-back email to at-risk guests.
→ Direct channels→ Ad platform audience sync→ Automation workflows
Make every stay personal
Prepared staff, pre-arrival and in-stay touches - every guest feels remembered. Your front desk, concierge, restaurant and every department get the right intelligence about the right guest at the right moment.
→ Pre-Arrival Intelligence Board→ Department-specific staff alerts→ Today's Actions
Grow corporate & agency revenue
The B2B revenue most guest tools ignore - corporate, agency and source-market. Blent Super CRM tracks corporate accounts, travel-agency performance and B2B revenue alongside individual guest intelligence.
→ Corporate account dashboards→ Travel agency performance→ OTA-to-direct conversion
Personalize with confidence
Consent and privacy handled, so you can act without worry. Super CRM manages consent per channel, handles data requests, and gives you full audit trails - so you personalise with confidence and full regulatory compliance.
→ Consent management per channel→ GDPR request queue→ Full audit logs
Open by design
YOUR GUEST DATA IS YOURS.
never locked in.
The unified guest profile is not trapped inside Blent. Connect it, sync it to your own datalake, and build your own experiences and your own AI agents on top - on your timeline. Most platforms lock your guest data in. Blent keeps it yours.
Explore Blent Backbone →How It Works
EVERYTHING IN BLENT.
ACTIVATE IN MINUTES.
If you're on Blent, your systems are already integrated. The Super CRM layer sits on top and unifies everything. No new connections. No consultants. No 6-month implementations.
connect your stack
Zero setup timeunify your data
Real-time processingact on intelligence
Immediate impactHow We Compare
WHY HOTELS CHOOSE
blent super crm.
✕ Adapted with heavy customization✓ Built for hospitality✓ Built for hospitality from day one✕ Separate BI platform required✕ Separate BI platform required✓ BI + Super CRM in one platform✓ Deploy in days (if on Blent)✕ Limited F&B data✓ Full POS line-item integration✓ Multi-property supported✓ Native multi-property support✓ Full Super CRM ROI + source breakdownThe Results
WHAT HOTELS ACHIEVE
WITH BLENT SUPER CRM.
Guest intelligence isn't a nice-to-have: it's a revenue engine. Here's the impact when you move from generic to hyper-personalised.
centres
back
time
EVERYTHING YOU
NEED TO KNOW.
Can't find what you're looking for? Reach out directly.
Super CRM unifies guest data from all your hotel systems - PMS, POS, spa, bookings, reviews - into one living profile per guest. Blent Super CRM is built specifically for hospitality, understanding stays, guests, and operations natively.
Same idea, knowing your customers, taken further. Super CRM unifies PMS, POS, spa, reviews and booking data into one living guest profile, automatically.
If you're already using Blent, Super CRM can be activated within days. Your systems are already integrated. No new connections, no consultants, no 6-month implementations.
Yes. Consent management, data retention policies, audit logs, and Right to Erasure are built in. All data stays in EU servers and complies with GDPR and CCPA. Blent is Swiss-made, based in Lausanne.
Yes. Blent Super CRM works with data already connected to the Blent platform. Not a Blent customer yet? Request a demo to see the full Superbrain: Super CRM + Super BI with AI.
Out of the box we connect the standard hospitality systems - PMS, POS, spa, reviews, and major booking engines (Opera Cloud, ClockPMS, Square, Fourth Hospitality, SevenRooms, and more). We also extend to systems specific to your hotel, such as maintenance or your own operating procedures (SOPs), so the guest profile reflects how your property actually runs. If you're already on Blent BI, those integrations are in place.
Unlike generic platforms that need heavy customization, Blent Super CRM is hospitality-native. BI + Super CRM in one platform, full F&B and POS line-item data, deploy in days.
