STR

STR Benchmarking, a key offering from STR, Inc. (part of CoStar Group), delivers comprehensive hospitality market intelligence through its STAR reports, trend dashboards, and forward-looking analytics. Since 1985, STR has tracked over 67'000 hotels (11.8M+ rooms) across 180+ countries, enabling operators, owners, and investors to benchmark occupancy, ADR, RevPAR, and future bookings against peer sets. Its data ecosystem informs strategy across operations, development, and investment decisions, with STR now integrated into CoStar’s broader commercial real estate data suite.

• Competitive Benchmarking (STAR Reports): Compare your property’s occupancy, revenue, and performance over time against a curated set of competitive hotels
• Forward STAR (Booking Pacing): Track future demand and pickup to refine pricing and staffing decisions in advance
• P&L & Profitability Insights: Access profit and loss benchmarking, cost ratio analysis, and operational metrics to guide revenue strategies
• Global Market Intelligence: Analyze supply pipelines, destination-level performance, and macro trends to guide portfolio growth and investment

STR is the industry standard for hospitality data benchmarking. Widely adopted by hotel chains, revenue management teams, and institutional investors (Hyatt, Marriott, Accor among many others), STR provides transparent, trusted insights into market trends and competitive performance. Its consolidation into CoStar Group enhances its utility across real estate and capital advisory workflows.

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